Benchmarking Built for Decisive Leadership

Bad Bilby delivers instant, context-aware insights
your council, board, or executive team needs.

What is Bad Bilby?

A context-aware benchmarking platform for councils, franchises, industries and any organisation that wants to know how they compare to their peers. It blends hard metrics (KPIs, demographics) with soft context (reports, grants, news, policy) so teams can compare performance, understand why trends changed, and share evidence-backed narratives.

 



Benchmarking software like never before! Easy to use, intuitive but powerful.

Ground-Breaking Intelligence. Unprecedented Clarity.

Instant Strategic Relevance

Eliminate setup time and dashboard clutter. Our ground-breaking platform instantly generates the exact peer-relevant performance views your board meeting or council review requires, right now.

The "So What?" Engine

Go beyond simple visualization. Bad Bilby's algorithmic analysis identifies anomalies, quantifies their impact, and provides meaningful, narrative-driven insights - not just another chart on a dashboard.

Benchmarking That Matters

Stop comparing against irrelevant averages. Our engine uses 20+ variables to map your performance against your truest peers, ensuring the metrics you track lead directly to the highest ROI strategies.

Strategy Guided by Experience.

The Bad Bilby platform was built by a team of seasoned CFOs, CTOs, and data engineers who have sat in your seat. We understand the high stakes of every financial report, franchise decision, and council budget.

Charlie Higby

Charlie

Founding Director

Grant Paisley

Grant

Chairman

Ashley Dunsire

Ash

Chief Financial Officer

David Dee

David

BIC (Bilby in Charge)

Alex Vaughan

Alex

Chief Data Scientist

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Decisiveness Starts Now.

We invite you to a focused, 20-minute demonstration that shows exactly how Bad Bilby can immediately reduce uncertainty and increase strategic confidence for your executive team.

Schedule Your Executive Briefing